From first enquiry to accurate specification, in one conversation.
Cornea conducts the technical sales conversation for engineered audio, industrial equipment, and made-to-measure apparel. It understands the requirement, validates it against your rules, and hands your process a specification it can act on.
Request a walkthrough →Quotation in hours, not days.
The specification conversation happens the moment the enquiry arrives, at any hour, in the buyer's own language.
Errors end in conversation, not at inspection.
The spec is captured once and validated against your rules as it forms, instead of degrading through retellings.
Every enquiry leaves data behind.
Converted or not, each conversation records what the market asked for. A record your sales ledger has never held.
The funnel leaks in the days between a buyer's first question and your first accurate answer.
These buyers don't abandon carts. They stall in the gap between interest and specification, and the gap has four familiar shapes.
A serious question sits in a shared inbox while the buyer sends the same question to three competitors. The first accurate answer usually shapes the shortlist.
Told to one person, re-told to another, re-typed into a quotation. Each retelling lets an error in, and it surfaces at order review, inspection, or site.
Your best salesperson closes these purchases and can hold one conversation at a time. Every enquiry they can't reach gets less of what the buyer came for.
A considered purchase gone wrong doesn't produce a return. It produces rework, a fitting redone, a delivery re-engineered, and a buyer who remembers.
more likely to qualify a lead when a query is answered within five minutes, against thirty. Lead Response Management Study, Oldroyd et al.
One conversation, held at the moment of interest, validated against your rules, ending in the thing your process needs next.
Cornea meets the buyer at first touch, on your storefront or their messaging channel. It understands the way buyers actually speak: "warm sound", "roughly 750 kVA", "like my old blazer but roomier" are starting points to clarify, never answers to transcribe. It validates the configuration against your rules as it forms, produces the structured output your process needs, hands off to your platform or your people with the whole thread attached, and remembers the buyer, so the second purchase starts further ahead than the first.
Three sectors where the buyer must be understood before anything can be sold.
The same engine runs all three, configured to each brand's products, rules, and voice. It extends to any product chosen across several variables; these are the territories we know deepest.
The enquiry is won or lost before the quotation is written.
The journey today
An enquiry waits its turn in a shared inbox. A sales engineer extracts the load profile, voltages, duty, standards, and site constraints one email at a time, and somebody re-types the result into a quotation. Meanwhile the buyer has sent the same enquiry to three competitors, and the first accurate quotation usually shapes the shortlist.
What Cornea changes
Intake becomes one structured conversation, held the moment the enquiry arrives. "Roughly 750 kVA" is a starting point to verify, not a number to transcribe, and where an answer changes the engineering, Cornea says so. What reaches your sales engineer is a quotation-ready sheet with the full thread attached: a warm, verified brief instead of a cold email trail.
The levers
What it's worth
Enquiry-to-quotation in hours rather than days, with the first accurate answer more often yours. Specification errors caught where they cost a correction, not rework and standing. And every enquiry, converted or not, leaves structured demand data your sales ledger has never held.
What Cornea does not do
It writes no quotation without your rules behind it, claims nothing your engineering has not confirmed, and hands judgement calls to your people with the context attached.
The system is the product, and matching it is the sale.
The journey today
A buyer researches for weeks across forums and spec sheets, assembling a shortlist from other people's rooms and other people's ears. The demo, when it happens, is booked against the wrong shortlist, because nobody asked about the room, the music, or the kit the new piece has to live with. Dealer hours go to triage a conversation could have done.
What Cornea changes
The conversation starts from the room, the music, and the existing system, not the catalogue. Cornea carries synergy knowledge as configured expertise with hard claim boundaries: amplification matching, impedance and sensitivity, source pairing, the room itself. It builds a matched system within the buyer's ceiling and books the listening with the dealer already briefed.
The levers
What it's worth
Shortlists that arrive right, so demos convert because they were specified before they were booked. Dealer hours spent closing rather than triaging. And a structured read on demand: which rooms, budgets, and formats the market is actually asking for.
What Cornea does not do
It doesn't do the listening. The demo, the room, and the final judgement belong to the dealer and the buyer's own ears. Cornea makes sure that moment is spent on the right system.
Fit settled before the order, not after the return.
The journey today
The buyer hesitates, because fit online is a leap of faith and sizes mean different things in every house. When the guess goes wrong, it ships back: fit sits behind as much as 70% of apparel returns by industry estimates. And the repeat order, where made-to-measure economics actually live, starts from zero every time.
What Cornea changes
Fit is settled from a garment that already fits. The buyer describes it or photographs it, says what worked and what didn't, and Cornea turns that into a measurement set your tailor can act on, flagging where a fitting is worth the buyer's time. The second order is one message, because the profile holds the pattern.
The levers
What it's worth
First-order confidence, because the leap of faith becomes a conversation about a garment the buyer already trusts. Fit-driven returns addressed before the cloth is cut. Repeat-order velocity running on a profile that compounds.
What Cornea does not do
It doesn't replace the tailor's judgement. The measurement set goes to the person who cuts, and where the piece calls for a fitting, Cornea says so rather than pretending a chat can pin a shoulder.
Cornea doesn't replace the rep. It arrives before the rep, and stays in their pocket.
Considered purchases still close on human judgement. Cornea's job is to make sure that judgement is spent on briefed conversations with qualified buyers.
Storefront and messaging, one thread. A conversation that starts on your website carries on over messaging without losing the requirement or the register.
Your rep, dealer, or fitter opens the thread and finds the buyer's requirement, constraints, and hesitations already gathered. The human starts warm.
A spec summary, a quotation draft, or the customer's full history, pulled from the phone in their pocket while standing in front of the buyer.
The rules for when Cornea hands over are yours to set, and the buyer always knows when a person has joined.
Three things have to be true at once, and each usually belongs to a different vendor.
We've built the hard layer.
Compatibility and configuration engines. Substitution logic when a component is excluded. Commercial ceilings enforced invisibly inside a conversation. Compliance-grade outputs generated per unique order. This is what makes specification-led selling real, and precisely what visual-configurator and helpdesk vendors don't do.
We're communication scientists as much as engineers.
Cornea's voices are engineered from your brand's own corpus, with the persuasion and behavioural research our team works in behind them. In considered purchases, trust is the currency, and trust is a communication discipline before it is a software feature.
Governance first, from the ground up.
Data processed transiently and never stored. Claims with hard boundaries. Escalation rules that are explicit and yours. An ISO 27001:2022 certified operation behind the build. Considered purchases are exactly where a brand cannot afford an improvising machine.
Visual configurators show. Quiz tools filter. Cornea understands, then specifies, validates, prices, and hands off.
One engine, two products.
Most brands enter on orchestration and climb to specification when their products call for it. The difference is what the conversation is allowed to build.
Conversational orchestration
The conversational layer your store should have had: it reads the live catalogue and writes to the cart rather than pasting links, manages ambiguity by asking before it assumes, runs as many configured personas as the journey needs, remembers the buyer across channels, escalates with the full thread attached, and speaks the buyer's language.
For brands with a standard catalogue who want the enquiry answered, the buyer guided, and the handoff briefed, at any hour.
Specification & configuration engine
Everything in orchestration, plus the layer this page is about: the specification conversation, validation against your engineering and commercial rules, configured products composed inside the thread, and structured outputs built for your process, from quotation-ready specs to measurement sets to compliance documentation per unique order.
For brands whose products are specified, matched, or made to measure, where the conversation doesn't assist the sale. It is the sale.
Pricing is banded by volume, so the bill is predictable and rises only when the system is visibly producing. We work the right entry point out with you on the walkthrough, where we are also honest about fit: the heavier build is rarely the right place for a smaller operation to start. For ambitious brands the conversation goes further, into co-building on proprietary use cases, and at times into a standing AI partnership behind the brand.
Worth asking.
How is this different from a product configurator?
Configurators show options. Cornea conducts an understanding.
Visual configurators are excellent where the buyer can see their way to a choice: colours, finishes, engravings. They cannot ask about a mixed load profile, a listening room, or a jacket that already fits. Cornea works from needs and constraints, gathered in conversation, validated against your rules, and turned into a specified, priced outcome. Where a visual layer helps, it sits alongside; the understanding is what Cornea adds.
How is this different from the chat tools we've tried?
Those tools answer questions. Cornea runs the stretch of the sale.
Helpdesk bots deflect tickets. Retrieval bots answer catalogue questions and paste links. Cornea reads the live catalogue, writes to the cart or the CRM, validates a specification as it forms, holds memory across channels and visits, and hands off to your people with the whole thread attached. The difference shows in what exists when the conversation ends: not a transcript, but the structured thing your process needs next.
What happens when it doesn't know the answer?
It says so, and hands over with the context attached.
Claims have hard boundaries: Cornea speaks from the knowledge your brand configured, and does not improvise past it. Escalation rules are explicit and yours to set. The buyer always knows when a person has joined the conversation.
How does it work with our sales team and dealers?
As the colleague who arrives before them, and the assistant in their pocket.
Cornea conducts the intake and qualification your team currently does by email, then hands each conversation over briefed. Mid-visit, your salesperson can pull the spec summary, the quotation draft, or the customer's history from the same thread. Nothing about the human relationship changes, except that it starts warm.
How does data work?
Your data stays in your environment, and we never train shared models on it.
Conversations and catalogue access are processed transiently, encrypted in transit and at rest. Customer data, transactions, and your persona configurations stay with you. The connection terms are set out in our DPA, aligned with GDPR, UK GDPR, the Australian Privacy Act, and DPDP.
Which platforms does it connect to?
The major commerce platforms and headless setups, through APIs, plus your CRM.
The underlying platform is largely a configuration choice, and for specification-led sales the CRM or quotation system is often the more important connection. If your stack includes something we have not connected to yet, we will say so on the walkthrough rather than promise blindly.
Which languages does Cornea handle?
All languages, tailored to your brand.
Each buyer reads and is answered in the language they think in. Anything beyond the standard set we cover on the walkthrough.