Cornea makes your store hold a conversation that guides every customer to the right purchase.
Cornea is the most comprehensive conversational system built for direct-to-consumer commerce, and the first of its kind. It engages each customer in your brand's voice and their own language, learns what they want from what they say and do, and ethically guides the whole purchase from the first question through to checkout and back for the next order.
Request a walkthrough →The gap is rarely about traffic or price. It opens where a customer needs the right answer at the right moment, and to feel heard while they decide. That is what Cornea does.
eCommerce stores in 2026 are paying more to bring customers in and losing more of them on the way through. The figures below are category averages rather than Cornea's own claims. They describe the gap Cornea is built to close.
Most of that gap is a communication problem in disguise: a question left unanswered, a register that does not fit the buyer, a second language they read less fluently, or a moment of hesitation with no one in the room. No one likes being sold to, and Cornea does not try to. It gives each customer the right answer on their own terms and stays with them until they are ready, which is what closes the gap.
Get more from the demand you already have.
Cornea runs the whole purchase as one system: it reads the catalogue live, writes to the cart, applies the discount the customer is owed, runs returns and refunds, remembers each customer across channels, and builds products that were never on the shelf. Most tools do one or two of these. Doing the full set in one system is what makes it the most comprehensive of its kind. What it changes for you depends on where you sit.
Take the gaps one at a time.
As many personas as the journey needs.
Most tools field everything through a single assistant, so the voice that greets a first-time visitor is the same one that handles a return. Cornea runs as a multi-agent system. Each part of the purchase has its own configured persona, with its own scope, register, and limits, and a brand runs as many as the journey calls for. Behind them, other agents carry out the actions each conversation sets in motion. The four below are a common starting set.
Underneath all personas, a single Mitochondria system authenticates the customer, keeps the basket in step with live stock and price, records what it learns, and makes sure a conversation ends in something done.
Infuse your store with intelligence.
A product page simply describes it as is, and the catalogue indicates whether it is in stock. Neither holds the brand's judgement about which product suits which customer, why it exists, who it is for, and how it should be shown. Cornea adds that layer. You decide how it behaves.
It replaces what isn't working.
You probably already run a chat tool. It answers FAQs and deflects tickets, but it cannot surface the right product, add it to the cart, or move a sale forward. Cornea keeps what works in your stack, the catalogue, cart, and fulfilment, reads and writes to them, and runs the selling conversation a help widget never could. It also takes on the work that usually piles up in the same inbox, handled in the thread rather than queued for a person:
Configure custom products in conversation.
Most chat tools point the customer back at the catalogue. For brands whose offering is configurable, Cornea composes a new product inside the conversation, within the rules the brand defines: which components are allowed, and how they may combine. It reads the customer's preferences, from what they say and what it can infer, and assembles a valid SKU with its own attributes, pricing, and substitution logic, ready for the cart.
The four below are configurators we have built or modelled. The same architecture extends to any product where the customer is choosing across several variables, whether quantity rules, allergens, exclusions, preference waterfalls, or fit and measurements.
Structured data from every conversation.
A storefront forgets each visit. Cornea keeps every one as structured, first-party data you own, held in your environment and gathered with consent. Three things come out of it.
One system, three tiers.
The difference between them is architectural: how much of the catalogue, the cart, and the memory runs live and in context, which sets both the consumption profile and the price. We work the right tier out with you on the walkthrough, where we are also honest about fit, since the heaviest build is rarely the right place for a smaller brand to start. For ambitious brands the conversation goes further, into co-building and co-innovating on proprietary use cases, and at times into a standing AI partnership behind the brand.
Memory comes with every tier. How deep it runs, and how much sits live in context, is what we size with you. Get in touch for the detail.
Worth asking.
How is this different from the AI chat tools already in our app store?
Cornea does the whole job in one system.
The tools in this space tend to specialise. Helpdesk tools are strong on tickets and order status, and their shopping personas tend to be recent and narrow. Marketing-automation tools handle social messages, and tend to configure each channel on its own. Category specialists go deep in a single vertical. Retrieval chatbots answer catalogue questions, and are often not built to write to the cart, read live stock, or hold context when the customer changes channel. Each does well what it was built for. Cornea carries configured personas across the whole purchase, reads the live catalogue, writes to the cart, keeps memory across channels and personas, and runs domain expertise configured per brand.
Why add Cornea to my eCommerce stack?
Cornea does the selling, and remembers everything.
It meets each visitor, works out what they are looking for, answers the questions that decide the purchase, recommends well, and stays with them through to the cart and checkout. Alongside that, it maintains a continuous, consented record of demand: the intent behind each visit, the reasons a basket stalls, the configurations customers ask for, and a profile that deepens for each customer. It reads today's stock and writes to your existing cart, so nothing is duplicated. You keep the existing transaction engine and gain both guided sales and rich data. Imagine the cost-efficiency and the behavioural insights you can mine.
How does it handle context when the customer switches channels?
The conversation, the cart, and the persona move with the customer.
A discovery exchange on your website can carry on over a phone messaging platform, the expert persona picking up where it left off and the advisor arriving already aware of what was explained. The customer is never asked to repeat themselves, and no thread is lost between channels.
What happens when the AI doesn't know the answer?
It escalates honestly, and hands your team the full conversation in context.
Escalation rules are explicit and configurable. Some brands start conservative and widen Cornea's autonomy as they watch it handle edge cases; others start broader and narrow where needed. The customer always knows when they have been passed to a person.
How does data work?
Your data stays in your environment, and we never train shared models on your conversations.
Conversations and catalogue access are processed transiently, encrypted in transit and at rest, through our cloud infrastructure. Your customer data, your transactions, and the brand-specific persona configurations stay with you. The connection terms are set out in our DPA, aligned with GDPR, UK GDPR, and DPDP.
How does it handle our brand voice?
We are brand strategists and storytellers as much as engineers.
The voice is built from how your brand already speaks: your brand documents, your best product descriptions, your past customer emails, whatever shows the register and rhythm, and the things the brand would never say. We bring communication science to it, the persuasion and behavioural research our team works in, so the voice is shaped to persuade while staying unmistakably yours. It shifts by context, warmer in discovery and precise at the point of fit, without the thread resetting or the brand becoming unrecognisable. The story travels with the product too: origin, craft, and founder voice held as structured data and retrieved at the moment the buyer is deciding, rather than stranded on an About page. Where a brand earns trust in its own way, we engineer that in as explicit controls, drawing on years of trade-tech work with heritage crafts, and every later adjustment runs through the same brief.
Which languages does Cornea handle?
All major languages, with easy switch-overs, tailored to each brand.
Each customer reads and is answered in the language they think in. Anything beyond the standard set we cover on the walkthrough.
Which eCommerce platforms does Cornea connect to?
The major platforms and headless setups, connected through APIs.
The underlying platform is largely a configuration choice. If your store runs on a stack we have not connected to yet, we will say so on the walkthrough rather than promise blindly.