Cornea · Conversational commerce, done properly · Mitochondria
Cornea · Conversational commerce, done properly

Cornea makes your eCommerce store think, speak, and listen.

More carts that close. Fewer customers lost in the middle. Less of your team's time spent on the same five questions. Cornea is the layer that turns visitors into buyers and one-time buyers into regulars, by holding a real conversation in the language they think in, across every channel they use. Voice in and voice out, in the next release.

Request a walkthrough
m
Mishti your nutrition guide
Hi! I can help you build a muesli that fits your mornings. What's your usual breakfast routine looking like these days?
0:08
Got it, cutting sugar and adding protein for a family of three. I'll weight the mix toward seeds and nuts, keep added sugar low. Any allergies to flag?
No allergies. We like almonds.
Your custom muesli · 500g Almond-led · low sugar · high protein
Add
Reply
Indicative interface

Your store is busier than it looks. Most of it doesn't convert.

eCommerce stores in 2026 are paying more to bring customers in and losing more of them on the way through. The numbers below are category averages, not Cornea claims. They describe the gap Cornea is built to close.

70%
of online carts are abandoned before checkout.
Baymard Institute, meta-analysis of 50 studies, 2025
21x
more likely to qualify a lead when a query is answered within five minutes, versus thirty.
Harvard Business Review, The Short Life of Online Sales Leads
20-35%
conversion uplift on conversational commerce implementations over baseline eCommerce.
Industry benchmarks across Bloomreach, Salesforce, and conversational AI studies, 2025–26
76%
of online shoppers prefer to buy products with information in their native language. 40% never buy from websites in another.
CSA Research, "Can't Read, Won't Buy", survey of 8,709 consumers across 29 countries

Most of the gap is a communication problem in disguise. A question unanswered. A register that doesn't fit. A language the customer doesn't read fluently. A moment of indecision with no one in the room. Cornea is the layer that closes it.

Four personas, one conversation.

Most tools deploy one assistant for everything. The voice that helps a first-time visitor browse is the same voice that handles a return query. Cornea is built differently. Each stage of the purchase has its own configured persona, with its own scope, register, and what it doesn't say.

01 · Discovery
The host.
Greets the visitor, reads where they are in the store, and starts a conversation that narrows from broad intent to specific need. Surfaces relevant products. Asks the questions that move the customer forward, in the brand's own voice.
What this persona doesn't do Push for the sale. Discovery's job is to qualify, not close.
02 · Expert
The specialist.
Carries deep product knowledge in the brand's domain. Nutrition for food. Materials for fashion. Skin science for beauty. Spec depth for electronics. Answers technical questions with the authority of someone who actually understands the category, because that's how the persona was configured.
What this persona doesn't do Speculate beyond what's been configured. Hard boundaries on claims.
03 · Purchase guidance
The advisor.
Handles the moment of decision. Compares options. Reads cart context. Builds configurable products through conversation, where the brand offers them. Drafts gift suggestions. Writes the chosen item to your cart. The customer never leaves the thread to buy.
What this persona doesn't do Run the transaction. Cart and checkout stay in your eCommerce platform, where they belong.
04 · Support
The keeper.
Carries the post-purchase conversation. Knows what was bought, when, by whom. Answers delivery queries, handles returns, processes simple changes, and escalates judgement calls to your team with full context.
What this persona doesn't do Pretend to be human. Honest handoffs when judgement is needed.

A layer of intelligence above your products.

A product page lists what the product is. A catalogue tells you what's in stock. Neither holds the brand's judgement about which product is right for which customer, why it exists, who it's for, and how it should be shown. Cornea adds that layer, and lets your brand decide how it behaves.

Provenance
Origin, craft, and story, retrieved when it counts.
A founder's voice on a separate 'About' page does almost nothing for the buyer staring at a product, wondering whether it's appropriate for them. Cornea attaches the origin, craft, founder voice, ingredient sourcing, material science, whatever shapes the brand's authority, to each piece as structured data. It surfaces in the conversation at the moment the buyer is making a decision, not earlier and not later.
Curation
Your rules sit on top of your buyer signal.
'People who bought this also bought' flattens a thoughtful brand into a generic marketplace. Cornea separates buyer intent (the wedding, the gift, the wardrobe being built) from buyer signal (history, browsing, conversation), and lets your curation rules decide what surfaces. The brand's judgement leads. The algorithm assists.
Trust controls
Trust as designed mechanism, not assumption.
A brand earns trust differently from a marketplace. Cornea engineers a set of trust controls into the system, each addressing a specific risk in the buyer's encounter, drawing on our work in handicrafts trade-tech. Your brand decides which controls apply, what each one does when triggered, and how the system behaves when judgement is the safer call.
Brand tempo
The journey unfolds at your pace.
Most eCommerce design treats speed as the only virtue. Some brands earn the right to move slowly, to let the buyer sit with a question, to make a measured recommendation rather than a fast one. Cornea is configured to your tempo, not the category default. The brand decides when to nudge and when to wait.

A real upgrade to the parts of your stack that aren't earning their keep.

The dumb chatbot widget that nobody clicks. The two-day reply queue on Instagram. The repetitive support ticket your team has answered three hundred times this quarter. Cornea replaces these. Your catalogue, cart, and fulfilment, the parts that work, stay where they are. Cornea reads them, writes to them, and runs the conversation on top.

Catalogue
Reads your eCommerce platform, live.
Products, variants, prices, stock, images, descriptions. All read live from your platform. When you update a product, Cornea sees the update.
Cart and checkout
Adds to your existing cart.
Cornea writes into your platform's cart. The customer checks out through your existing flow. Your payment gateway, shipping rules, taxes, discounts, abandoned-cart recovery, all keep working exactly as they do today.
Channels
Wherever your customer is.
The persona, the context, and the cart move with the customer. The conversation that starts in one place continues on the other without losing context or noting customer preferences along the way.

When the product isn't on the shelf, build it in conversation.

Standard chat tools point customers at the catalogue. Cornea can also build a new SKU through the chat itself, for brands whose offering is configurable. The customer describes what they want. The persona narrows it down. The configured product enters the cart with its own attributes, pricing, and substitution logic.

The four below are configurators we've delivered or modelled. The same architecture extends to any product type where the customer is choosing across multiple variables, with quantity rules, allergens, exclusions, or preference waterfalls.

Food brands
Build-a-product flows
Custom muesli, trail mix, granola, gift hampers. Ingredient ratios, allergen exclusions, substitution waterfalls, FSSAI-compliant nutrition tables generated on confirmation.
Beauty & skincare
Personalised routines
Routines configured against skin type, concerns, ingredient preferences, climate. Each routine priced and built as a single line item.
Electronics & audio
Use-case bundles
Bundles built around use case rather than spec sheet. Compatibility checked. Accessories added based on the choices made.
Subscription
Continuously tuned boxes
First box built through chat. Subsequent boxes adjusted based on feedback the customer leaves in the same thread.

Worth asking.

How is this different from the AI chat tools already in our app store?

The category is wide and most tools solve part of the problem. Helpdesk-built tools are strong on tickets and order status, but their shopping personas are recent additions, narrow in scope, and built to react to inbound queries rather than guide a customer forward. Marketing automation tools are strong on social DMs, but each channel is configured separately and the product knowledge stays shallow. Category-specific experts go deep in one vertical (beauty, for instance) but are locked to it. General RAG chatbots can answer questions about your catalogue, but cannot reliably write to your cart, read today's stock, or hold context when the customer switches channels. Cornea does the full job. Four configured personas across the purchase. Live catalogue reads, not stale indexes. Real cart writes, not recommendations the customer has to act on themselves. Continuous memory across channels and personas. Domain expertise configurable per brand. Voice in the next release. Built to do what the rest of the field does in pieces.

If our eCommerce platform already handles cart and checkout, why add Cornea on top?

The platform handles the transaction beautifully. It does not handle the conversation that decides the transaction. Cart and checkout are built for the customer who already knows what they want and has decided to buy. Cornea is built for everyone else. The visitor who needs the right product surfaced. The buyer who has a question your product page does not answer. The customer comparing options across categories. The shopper who would have abandoned. Cornea sits where your platform stops, and works on the conversion your platform was never designed to influence. The math is straightforward. Cornea pays for itself on the visitors it converts who would otherwise have left.

How does it handle context when the customer switches channels?

The conversation, the cart, and the persona move with the customer. A discovery exchange on your website can continue on WhatsApp, with the expert persona picking up where it left off. The advisor persona arrives knowing what the expert persona already explained. The customer is not asked to repeat themselves, and no thread is lost in the gap between channels.

What happens when the AI doesn't know the answer?

The persona escalates. Honestly, with full conversation context handed off to your team. No pretending. Escalation rules are explicit and configurable. Some brands start conservative and expand the autonomy as they see how Cornea handles edge cases. Others start broader and narrow where needed. The customer always knows when they have been moved to a human.

How does data work? What stays with us, what leaves our environment?

Conversations and catalogue access are processed transiently, encrypted in transit and at rest, through our cloud infrastructure. Your customer data, transactions, and the brand-specific persona configurations stay in your environment. Connection terms are documented in our DPA, aligned with GDPR, UK GDPR, and DPDP. We do not train shared models on your conversations.

How does it handle our brand voice?

Each persona is configured to a written brand voice brief during onboarding. We work from your existing brand documents, your top-performing product descriptions, your past customer emails, whatever shows how the brand actually talks. The personas are tuned until your team reads a sample conversation and recognises the voice. Adjustments are made through the same brief.

Which languages, and how does voice work?

All major Indian and global languages, in text and voice. Native processing, not a translation layer over an English answer. Voice in and voice out arrives in the next release, with the model access and infrastructure already in place. Specifics are shared on the walkthrough.

Which eCommerce platforms does Cornea connect to?

The major ones, and headless. Cornea connects through APIs, which means the underlying platform is largely a configuration choice. If your store runs on a stack we have not connected to yet, we will tell you on the walkthrough rather than promise blindly.

Bring Cornea to your store.

Request a walkthrough