Mitochondria for Sales · Agentic AI for B2B & B2C sales · Mitochondria
Mitochondria for Sales · Agentic AI for B2B sales cycles

Where senior judgement is the constraint, we add capacity. Where it isn't, we remove the wait.

Mitochondria builds agentic systems that work alongside your sales team. The system takes the work between meetings: reading inbound enquiries, drafting proposals in your format, walking considered buyers through their decision, booking active prospects into the calendar. Senior judgement stays with your senior bench. Four engagements completed, with an active-sales pattern in deployment.

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3 weeks → 5 minutes Technical offers with configuration advisory, in a complex custom electrical category.
3-10 days → 5 minutes Lead-to-quote turnaround for a packaging automation leader.
3-6 weeks → 5-7 days Costing-evaluation cycle for a large manufacturer-exporter.
Consultative selling Product walkthroughs, financial goal planning and decision nurture for a leading AMC.
Active sales, booked Qualifying prospects and booking the meeting that closes the deal, across high-consideration categories.

One agentic layer, many shapes of work.

Different inputs in. Different outputs out. The same agentic layer in between, holding context and routing the judgement calls. The network below shows what flows through the system across the engagements we run.

Inputs
Documents
PDFs, photos, scribbles, screenshots, handwritten notes.
Buyer questions
Open-ended product enquiries, goal-led conversations, considered decisions.
Active enquiries
Interest from prospects who want a meeting, a visit, a call.
Agentic layer
Multi-agent
Outputs
Proposals & quotes
Technical offers, quotes, costing sheets, in your format, ready to send.
Considered decisions
A recommendation the buyer trusts, walked through with care.
Booked meetings
A confirmed appointment, with the meeting context handed to your rep.

Multi-modal inputs feed a shared agentic layer. The layer holds the context, makes the calls it can, and escalates the ones that belong with a senior. Different outputs emerge depending on the workflow.

Most B2B sales cycles lose deals between meetings, not at the table. The rep is closing. The system around the rep is what's slow.

23%
of a sales rep's week is spent actively selling. The remainder goes to admin, research, internal meetings, and quote assembly.
Forrester Activity Study, 3,031 reps tracked across industries
21x
more likely to qualify a lead when a query is answered within five minutes, versus thirty.
Harvard Business Review, The Short Life of Online Sales Leads

A colleague your team works with.

Mitochondria's products are multi-agent systems. They operate the way a senior sales operations team would, if it ran around the clock and held every conversation in memory. Seven shifts arrive on day one.

01 · Reads
Inbound enquiries read in full.
Emails, attachments, PDFs, photos, screenshots, scribbles, handwritten notes. The system absorbs the enquiry and hands your rep a structured brief, with the technical and commercial parameters captured and the gaps flagged.
02 · Asks
Missing parameters procured in conversation.
When the enquiry is incomplete, the system engages the customer in the brand's voice and collects what's missing. By the time your rep opens the file, the brief is complete.
03 · Advises
Configuration recommendations arrive with the brief.
For complex or custom products, the system suggests the right configuration from the enquiry parameters, drawing on your product library and your team's past calls. The rep starts from a working draft.
04 · Generates
Proposals in your format, ready to send.
Technical offers, quotes, costing sheets, evaluation decks. Generated against your reference data and your pricing rules, with the right stakeholders on cc and standard attachments included. The rep reviews and sends.
05 · Nurtures
Considered buyers get a real conversation.
For categories where the buyer is deciding rather than picking from a list, the system explains the product, understands the buyer's goal, and helps them work toward a confident decision. Mutual funds, insurance, loans, and other considered purchases get the equivalent of a thoughtful advisor across web and WhatsApp.
06 · Routes
Judgement calls land with the right person.
The system knows when a decision needs senior input. It escalates with the full conversation, the technical context, and a suggested course of action. The senior makes the call. They don't have to dig through a thread first.
07 · Orchestrates
Active sales, with the meeting on the calendar.
For categories where the deal closes in a test drive, a site visit, a showroom appointment, or a sales call. The system qualifies the prospect, answers product questions, walks through variants and finance options, and books the appointment. Your sales rep arrives with the meeting context already in hand.

Faster first responses. Faster quotes. Faster costing. Considered buyers walked through their decision and active ones booked into the calendar. Without losing the judgement of your senior bench.

Where the work has already moved.

Four engagements, anonymised. Plus one pattern in active deployment. The bottleneck in every case had sat with the leadership for years before we arrived. Mitochondria's system resolves it without taking judgement away from the senior bench.

Engagement 01
3 weeks 5 minutes
A senior player in the power industry.

Complete technical offers, with configuration advisory, on a custom electrical category.

The cycle that used to take three weeks now takes five minutes. The output is not just a faster first reply; it is the full technical offer, with recommended product configuration, drawn from enquiry inputs received across modes: PDFs, photos of site conditions, handwritten notes, screenshots, scanned spec sheets.

This is the step before negotiation. Compressing it means the buyer gets to a confident answer faster, the rep moves to the commercial conversation sooner, and the cycle as a whole moves at the speed of the buyer's interest. Senior engineers stay in the loop on the cases that genuinely need their judgement.

Engagement 02
3-10 days 5 minutes
A leading packaging automation player.

Vetted leads, quoted at the speed of intent.

Vetted inbound leads were arriving ready to buy, and waiting days for a quote because the senior who knew the substitution rules was on a call. The system now generates quotes in the company format within five minutes, against a catalogue of over five hundred SKUs, with the right stakeholders on cc and standard attachments included.

Reps moved up the cycle. Negotiation, relationship, and close stay where they belong. Brand voice stays consistent across every quote, regardless of which rep is on the case.

Engagement 03
3-6 weeks 5-7 days
A large manufacturer-exporter.

Costing evaluations, without the bench dependency.

Costing evaluations depended on a small bench of senior engineers whose reasoning lived in their heads. The agentic system now sits alongside the engineer working an evaluation, structures the brief, asks the targeted questions a senior would otherwise need to discover, and assembles the costing output. Stage one of the cycle moved from weeks to days.

A second outcome arrived without being designed for. Every decision the team makes through the system is captured, building an organisational record of how decisions get made. The bench's reasoning is now queryable; new engineers can ask how similar evaluations have been handled before.

Engagement 04
Consultative selling at scale
A leading AMC, with adjacent work in lending and insurance.

Considered purchases, conversed into decisions.

Mutual funds, insurance products, loans, and other considered categories share a sales pattern. The buyer is deciding, with weight on the decision. They want the product explained. They want their goal heard. They want a recommendation that has thought about their situation. They want the consequences walked through alongside them. Most digital sales journeys collapse this into a form. The system holds the conversation instead.

Across deployments with a leading AMC, with mutual fund distributors, and with adjacent work in lending and insurance, the system explains the product, plans against the buyer's stated goal, advises on personal finance where relevant, and works the conversation toward a confident decision. Across web and WhatsApp, in the customer's language, with the brand's voice steady.

Pattern · in deployment
Active sales, booked through
High-consideration categories: automotive, real estate, premium consumer.

Interest, converted into a meeting.

Some sales cycles don't close in a chat. The buyer wants a conversation, but the deal closes elsewhere: a test drive, a site visit, a showroom appointment, a sales call. The middle of this cycle is where most digital journeys lose people. An enquiry that no one returned. A product question that went unanswered. An appointment request lost to a queue.

This is where the system runs the active sales conversation through to a meeting on the calendar. It qualifies the prospect, answers product questions across variants and configurations, explains finance options, and books the appointment. By the time your rep walks in, the meeting context is with them: what was asked, what landed, where the hesitation sat. The conversation that built the interest carries into the conversation that closes it.

Worth asking.

How does this work with our CRM?

Mitochondria's systems connect to your CRM through its API, read what they need, and write the records your team needs to see. The CRM remains your single source of truth for pipeline and account data. The agentic system runs alongside, doing the work the CRM was never built to do.

What happens to our sales reps' roles?

They move up the cycle. The work that gets automated is the work reps tend to dislike: assembling proposals, chasing missing information, writing quotes from scratch. What remains is negotiation, relationship, judgement, and close. The reps we've worked with describe the change as having a sharp junior colleague on call.

What happens when the system gets it wrong?

Escalation rules are explicit and configurable. Some workflows start conservative, with a human reviewing every output before it goes out. Others start broader, with the system running autonomously on cases it has handled correctly hundreds of times, and escalating only the edge cases. Every output is auditable. Every correction your team makes is captured.

What does the data flow look like?

Documents and conversations are processed transiently, encrypted in transit and at rest, through our cloud infrastructure. Your customer data, transaction records, and the system's accumulated reasoning sit within your environment. The data handling terms are documented in our DPA, aligned with GDPR, UK GDPR, and DPDP.

Can we start with one bottleneck before expanding?

Yes. Most engagements start with the single bottleneck your team feels most acutely. Once that workflow is live and producing trusted output, the second workflow gets configured on top of the same underlying system. The captured reasoning from the first informs the second.

What does it cost?

Pricing is structured around the engagement, not per seat. The range depends on the complexity of the cycle, the volume of inbound traffic, and the depth of the reasoning you want captured. We share specifics on the walkthrough.

Find the bottleneck in your cycle.

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